On February 7th, Nucleon Company’s multi-functional halls was full of friends and products. The New Products Launch Conference 2018 was grandly held here. Mr. Long Hongxin, chairman of Nucleon, Liu Feng, general manager, and Cui Peng, deputy general manager of the company, the other senior leaders and agents, business elites and partners from across the country totaled more than 500 people attended the meeting.
Long Hongxin said in his speech that the main purpose of the new products launch conference was to show the agents and business elites the product strategies under the new period and new situation, and to develop special products adapt to new markets and new policies.
Long Hongxin pointed out that "Made in China 2025" clearly stated that Chinese manufacturing industry must take intelligent manufacturing as its breakthrough point and the main direction to realize the transformation from a big manufacturing country to a great power manufacturing country.This would promote the evolution of traditional advantageous industries in the direction of digitization, intelligence, and greenness, and build a new production structure of “Internet+Intelligent Manufacturing”, effectively stimulate the demand of traditional industries for intelligent equipment and green manufacturing equipment. Long Hongxin said that in the new situation Nucleon would continue to take the market demand as the guide, take the product differentiation as develop direction, and research crane products that meet the needs of special industries.
The company would adopt standard mode modular design and integrate smart technology to build intelligent crane products. In order to adapt to the trend of economic globalization, Nucleon will establish a design standard system according to the needs of the international market that meets the product design requirements of different foreign markets to join the global product supply chain and expand foreign markets.
Long Hongxin said that in 2018 Nucleon would adopt a more effective market protection strategy, continue to promote the improvement of general products, and constantly improve cost-effectiveness and market share; further improve product quality, production planning and production capacity; improve regional sales model, set up sales center and service center, and establish a convenient communication platform for enterprises and customers. Long Hongxin emphasized that in 2018 Nucleon will adopt a more proactive sales strategy to consolidate the advantages of traditional products and promote the expansion of new product markets.
Liu Feng, General Manager, summarized the work of Nucleon Company in 2017. Fully completed the company's various management indicators; innovated the marketing model, implemented the regional agency system, reached strategic partnerships with related companies in the industrial chain and broaden the sales channels; achieve the new achievements in technological innovation and intelligent manufacturing Informatization; heavily invested and upgraded tooling equipment and further improved product quality. Liu Feng pointed out that in 2018 Nucleon’s general work policy was “one center, two directions, three guarantees, and four reinforcements”. That is，taking the enterprise's overall upgrade and transformation as the center, taking the three-dimensional information technology and MES production management as the directions, taking the product quality, management refinement and high-end talent as the guarantees, closely focusing on marketing, brand building, technology improvement and quality promotion to strengthen the implementation of the “Four One” product development strategy.
Nucleon’s 2018 new products unveiled by executive deputy general manager Cui Peng. He introduced and demonstrated the new smart stereo garage, PC automated production line, automatic pipe lifting system and other new products to the participants. The vast number of regional agents and business elites are very interested in the innovative products developed by the company in response to the trend of the times and market demand.
The conference commended 1 sales champion, 3 sales elites, 7 sales stars and 22 outstanding sales managers in 2017, and specially awarded new product market development awards and regional agency best partner awards.
The conference was successfully concluded in the song "Getting better and better".
Before the meeting, regional agents and business elites had visited the company's new product exhibition.